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Tuesday 6 March 2018

Castle TV Show - A Breath of Fresh Air!

Richard Castle Hollywood Movies Television TV Show Series Comedy Crime Drama Thriller Mystery Romance Actor Nathan Fillion Firefly Famous Sci-Fi Fans Actress Audience Stana Katic Detective Kate Beckett New York Police Department NYPD Cast Susan Sullivan Martha Rodgers Jon Huertas Javier Esposito Seamus Dever Kevin Ryan Molly Quinn Alexis Castle Tamala Jones Lanie Parish Penny Johnson Jerald Captain Victoria Gates Ruben Santiago-Hudson Roy Montgomery Jack Coleman Senator William Bracken Andrew Marlowe Ratings Seasons Plot Millionaire Playboy Serial Killer Books Inspiration Chemistry Characters Skills Dialogue Facial Expressions Postures Mannerisms Episode Viewer Charm Wit Successful Writer Cop Gorgeous Beautiful Powerful Backstory Alluring Mysterious Flirtatious
Castle TV Show - A Breath of Fresh Air!
Tags: Richard Castle Hollywood Movies Television TV Show Series Comedy Crime Drama Thriller Mystery Romance Actor Nathan Fillion Firefly Famous Sci-Fi Fans Actress Audience Stana Katic Detective Kate Beckett New York Police Department NYPD Cast Susan Sullivan Martha Rodgers Jon Huertas Javier Esposito Seamus Dever Kevin Ryan Molly Quinn Alexis Castle Tamala Jones Lanie Parish Penny Johnson Jerald Captain Victoria Gates Ruben Santiago-Hudson Roy Montgomery Jack Coleman Senator William Bracken Andrew Marlowe Ratings Seasons Plot Millionaire Playboy Serial Killer Books Inspiration Chemistry Characters Skills Dialogue Facial Expressions Postures Mannerisms Episode Viewer Charm Wit Successful Writer Cop Gorgeous Beautiful Powerful Backstory Alluring Mysterious Flirtatious

The television series Castle has been one of the most beloved comedy / crime / drama / thriller / mystery  / romance shows on the air. Its lead actor Nathan Fillion of Firefly fame (a cult Sci-Fi TV Show) is a much loved actor and has a huge fan following. Apart from Fillion, another lead actress who has captured the attention of the audience is Stana Katic who has perfectly embodied and brought to life the character of Detective Kate Beckett of New York Police Department (NYPD).

The show is also supported by a strong ensemble cast that includes Susan Sullivan (as Martha Rodgers), Jon Huertas (as Detective Javier Esposito), Seamus Dever (as Detective Kevin Ryan), Molly Quinn (as Alexis Castle), Tamala Jones (as Lanie Parish), Penny Johnson Jerald (as Captain Victoria Gates), Ruben Santiago-Hudson (as Captain Roy Montgomery) and Jack Coleman (as Senator William Bracken). Of course, this is only the main cast and the full cast is far longer! The show was created primarily by Andrew Marlowe and clearly, he did a fantastic job going by the show ratings especially for the first 6 seasons!

The plot of the show is all about Richard "Rick" Castle, a millionaire playboy who recently killed off his main character when a serial killer starts killing people like he does in his books. He teams up with New York police detective Kate Beckett to solve the case. He finds inspiration in Detective Beckett and starts shadowing her for his next book. Interestingly, the show was initially latched on by Fillian's fans but it took a turn when Stana Katic played out the character of Kate Beckett quite so well and brought it to life.

The audience loved the chemistry between the lead characters and that rocketed the show to fame! Further, the story telling was exceptional well into the sixth season. We liked the acting skills of the actors - acting does not always mean dialogue delivery. It includes facial expressions, postures and mannerisms. In this area, the main actors pull it off big, especially Stana Katic. Though it was a long series, it did not feel boring and in fact, it kept the viewer riveted to each episode as it played out.

For the casual viewer, it was wonderful to find a series that was sprinkled with comedy, mystery, drama and thrilling sequences. Importantly, the elements of romance were electric and nicely done! Further, there were quite a few interesting tidbits to add to our overall knowledgebase in various fields.

The show focuses on the charm and wit of Castle complemented by the grit and fortitude of NYPD Detective Kate Beckett. The chemistry between the lead characters is awesome - irresistible force meets immovable object, opposites attract, oil and water and fire and ice. On the comic element, Fillion is a perfect match for anything that the show throws at him and he brings out the best! He plays out the role of a successful writer - in fact, he even has a protective vest printed Writer when he goes out with NYPD detectives! He is obviously charismatic and an egocentric mystery writer!

Not to be outdone, Stana plays out the role of the cop to the dot! She is gorgeous (in real life too) and ever so enticing, egging Castle to match her. One wonders what a beautiful woman is doing in the NYPD - turns out that she has a powerful backstory and that is unravelled in the episodes of the show. She is alluring, mysterious and lightly-flirtatious while maintaining her ability of a tough cop who will not be cowed down by anyone! Both actors are clearly comfortable in their roles and that is one of the main reasons for the series doing brilliantly. This is a show that defies cliche and is cleverly done! If you are looking for a good show that will keep your interest alive for many seasons, then this is it!


Many of the punchlines became famous. Due credit must be given to the actors who delivered the punchlines exceedingly well. Take a look at some of them.

  • Castle: When I was your age... I can’t tell that story, it’s wildly inappropriate, which oddly is my point. Don’t you want to have wildly inappropriate stories that you can’t tell your children?
  • Alexis: I think you have enough of those for the both of us.

  • Castle: [to his daughter Alexis] I just want someone to come up to me and say something new.
  • Beckett: Mr. Castle?
  • Castle: [turning around holding a pen ready to give an autograph] Where would you like it?
  • Beckett: [holding badge] Detective Kate Beckett, NYPD. We need to ask you a few questions about a murder that took place earlier tonight.
  • Alexis: [taking the pen from him] That's new.

  • Ryan: [pointing to inscription on Castle's book] From the library of Katherine Beckett.
  • Beckett: Do you have a problem with reading, Ryan?
  • Esposito: Yo, check it, girl, you're totally a fan!
  • Beckett: Right. Of the genre.
  • Ryan: Right, the genre, that's why you're blushing.
  • Beckett: What are you, twelve?

  • Esposito: [To Beckett] A control freak like you with something you can't control? No, no, that's gonna be more fun than Shark Week.

  • Beckett: Richard Castle, you are under arrest for felony theft and obstruction of justice!
  • Castle: [Smiling] You forgot making you look bad.

  • Martha: It's my fault; he never had a father figure.
  • Castle: Oh, that's not true, Mother, I had lots of father figures!

  • Beckett: Well, guess this is it.
  • Castle: Oh it doesn’t have to be. We could uh… go to dinner, debrief each other.
  • Beckett: Why, Castle? So I can be another one of your conquests?
  • Castle: Or I could be one of yours.
  • Beckett: [extending her hand] It was nice to meet you, Castle.
  • Castle: [shaking it] It’s too bad. It would have been great.
  • Beckett: [stepping closer and leaning toward his ear] You have no idea.

  • Montgomery: Beckett, listen.
  • Beckett: Sir, he is like a nine-year-old on a sugar rush, totally incapable of taking anything seriously.
  • Montgomery: But he did help solve this case. And when the mayor's happy, the commissioner's happy. And when the commissioner's happy, I'm happy.
  • Beckett: How long, sir?
  • Montgomery: [motioning to his door] It's up to him.
  • [Beckett turns to find Castle standing in the doorway, smirking]

  • Beckett: Exactly how much longer do I have to expect you to be shadowing me on my cases like this?
  • Castle: Hard to say, when I’m writing a new character there’s no saying when inspiration might strike.
  • Beckett: I thought I was your inspiration.
  • Castle: Oh you are Detective, in so many ways.
  • Beckett: Yeah well your inspiration might strike you sooner than you might think.

  • Alexis: So, who got killed today?
  • Castle: The nanny.
  • Alexis: Do they know who did it?
  • Castle: Well, apparently, in an actual homicide, they don't know who did it until the guy gets caught.

  • Police Rep: Mr. Castle, be advised: if you get injured following Detective Beckett to research your next novel, you cannot sue the city. If you get shot, you cannot sue the city. If you get killed...
  • Castle: My lifeless remains cannot sue the city?
  • Police Rep: Your heirs, Mr. Castle, your heirs.

  • Beckett: Exactly how many times have you been married?
  • Castle: Twice.
  • Beckett: That’s it?
  • Castle: Isn’t that enough? How about you?
  • Beckett: Me? No, never been.
  • Castle: Really?
  • Beckett: Yeah.
  • Castle: You’d be good at it. You’re both controlling and disapproving.

  • Castle: You would really clean up at my poker game.
  • Beckett: Right. You, James Patterson and the rest of the times best seller list. No thank you Castle, little to rich for my blood.
  • Castle: We could always make it strip poker.
  • Beckett: Sorry but I prefer mystery to horror.

  • Beckett: Do you know the school?
  • Castle: Oh, I’ve been kicked out of all of New York’s finer educational institutions at least once. The irony is, now that I’m rich and famous, they all claim me as alum and want money
  • Beckett: [sarcastically] It is just so rough being you.
  • Castle: My cross to bear.

  • Castle: What’s the class?
  • Martha: Introduction to life coaching. It’s always been my desire to make a difference, whether on stage or off. And I have had cards made.
  • Castle: It says here I’m your client.
  • Martha: Well of course you are, haven’t I been telling you what to do your entire life?

  • [Talking to Alexis about the case while chopping onions]
  • Alexis: I don’t get it. If Creason didn’t do it, then how does the rug fit in?
  • Castle: Killer probably heard about the feud between the two of them and tried to shift suspicion, which is stupid, because without the rug, it would’ve just looked like a mugging gone wrong.
  • Alexis: So by trying to look smart, they were actually being stupid.
  • Castle: I think you just described the human condition.

  • Lanie: Getting a drink with me after work instead of getting your freak on with writer boy?
  • Beckett: What? He is annoying, self-centered, egotistical, and completely-
  • Lanie: Fun. And take it from me, girlfriend, you need some fun. I mean, how bad can he be?
  • Beckett: [answers phone] Beckett.
  • Castle: [excitedly] Guess who's got a date with a prostitute!

  • Castle: All right, so you and I are married.
  • Beckett: We are not married.
  • Castle: Relax, it's just pretend.
  • Beckett: I don't wanna pretend.
  • Castle: Scared you'll like it?
  • Beckett: Okay, if we're married, I want a divorce.
  • Apartment Guy: Are you two like this all the time?
  • Castle & Beckett: Yes.

  • Beckett: [following Castle across the street] Castle? Castle!
  • Castle: [stops in front of a electronics shop] I’m on TV.
  • Beckett: Are you having a breakdown?
  • Castle: Not a breakdown, a breakthrough. And I really am ruggedly handsome, aren’t I?
  • Beckett: Still waiting for the breakthrough.

  • Beckett: The next time you show up at a crime scene without me, I'll show you how my taser works.
  • Castle: Promise?

  • [talking about a poker game]
  • Judge: [to Beckett] Do us a favor, Detective. Beat his pants off.
  • Castle: Yes please, beat my pants off if you dare.

  • [After Castle wins the game and begins gloating]
  • Judge: [annoyed] Don’t you ever get tired of winning, Castle?
  • Castle: [still gloating] Yeah, you’d think so, right? But no.

  • [After Sorenson leaves]
  • Castle: Nice guy. I can see how it wouldn’t work, though.
  • Beckett: Really?
  • Castle: Sure.
  • Beckett: Huh.
  • Castle: Handsome, square-jawed, by-the-book.
  • Beckett: And that’s a bad thing?
  • Castle: Yeah, he’s like the male you. Yin needs Yang, not another Yin. Yin-Yang is harmony. Yin-Yin is…a name for a panda.
  • Beckett: Any more wisdom, Obi-Wan?

  • Lanie: [examining Castle after the car crash] He'll live.
  • Ryan: What no brain damage?
  • Lanie: If he has some, it happened way before tonight and was probably self inflicted.
  • Castle: Ahh, good times.

  • [A murder calls Castle away from an ad-hoc play rehearsal with his mother]
  • Alexis: Take me with you!
  • Castle: To a crime scene?
  • Alexis: It'd be educational. Please?
  • Castle: Find your own hiding place.

  • [Explaining why they should continue ad-hoc play rehearsal]
  • Martha: If it’s a hit, who knows how long it could run? Then I could take it on the road.
  • Alexis: You mean you’d leave us?
  • Martha: Well, only for nine months of the year. [noticing Alexis’ concerned expression] Oh, don’t look so sad. [noticing Castle’s dreamy expression] And, you, don’t look so happy.

  • [When Beckett tells Castle she hasn’t read Heat Wave yet]
  • Castle: You were all over me to get a copy of that book. Do you have any idea how many hoops I had to jump through, just so my editor wouldn’t send an armed guard to watch over you while you read it? The least you could do is to… [pauses and looks at her] Oh. Oh! I see what you’re doing.
  • Beckett: I’m not doing anything.
  • Castle: Oh, yes, you are. Yes, you are. You’re trying to push my buttons, but it’s not gonna work.
  • Beckett: Really?
  • Castle: Mmm.
  • Beckett: ‘Cause it seems to be working just great. [smirks]

  • Castle: What?
  • Beckett: Nothing... it's just I'm so used to seeing you act like a 12-year-old all the time, it's refreshing to see you as a father.
  • Castle: It makes you want me, right?
  • Beckett: ...And there's the 12-year-old again.

  • Castle: Does he look like a killer to you?
  • Beckett: Everybody looks like a killer to me, Castle. Job requirement
  • Castle: Do I look like a killer to you?
  • Beckett: Yes, you kill my patience.

Monday 5 March 2018

The Power of Positive Thinking!

Life Lesson Moral Management Story Interesting Power Positive Thinking Life Lives Money Trouble Motivator Destruction Self-worth Attitude Self-confidence Dreams Businessman Debt Creditors Suppliers Demand Payments Park Thought Company Bankruptcy Serious Patience Cheque Pay Warren Buffet Rich Worries Cash Safe Strength Work Hard Emergency Deals Enthusiasm Success Nurse Mental Hospital Surprise Stunned Million Dollars
The Power of Positive Thinking!
Tags: Life Lesson Moral Management Story Interesting Power Positive Thinking Life Lives Money Trouble Motivator Destruction Self-worth Attitude Self-confidence Dreams Businessman Debt Creditors Suppliers Demand Payments Park Thought Company Bankruptcy Serious Patience Cheque Pay Warren Buffet Rich Worries Cash Safe Strength Work Hard Emergency Deals Enthusiasm Success Nurse Mental Hospital Surprise Stunned Million Dollars

Quite a few of us spend our lives feeling that if we have wealth, our troubles could be erased or mitigated. Of course, wealth is a great motivator and a wonderful way to turn our lives around. That said, if not used properly, it could lead us on a path of self-destruction. More important than wealth, is the self worth we have... our attitude and self-confidence decide how we run our lives! If we are positive in our thinking, then sooner than later, we can achieve our dreams!

Here is a wonderful story that makes an interesting point!



A businessman was deep in debt and could not see any way out. Creditors and suppliers were demanding payments. He sat in the park, deep in thought, wondering if anything could save his company from bankruptcy.

While lost in thought, an old man suddenly appeared before him and asked, "I can see that something is troubling you seriously". After listening patiently, the old man said, "I believe I can help you". 

He asked the man his name, wrote out a cheque and put it into his hands saying, "Take this money, meet me here exactly one year from today... and you can pay me back at that time". Then he turned and disappeared as quickly as he had come.

The businessman saw in his hands a cheque for $500,000, signed by Warren Buffet, one of the richest men in the world. "I can erase my worries instantly" he realized.

Instead, the businessman decided to take a different path. He put the uncashed cheque in his safe, knowing that it might give him the strength to work harder to save his business and to use this only in case of dire emergency. With a changed way of thinking and a positive outlook on his life, he negotiated better deals, restructured his business and worked rigorously with full zeal and enthusiasm and got several big deals. Within a few months, he was out of debt and started making money once again.

Exactly one year later, he returned to the park with the uncashed cheque. As agreed, the old man appeared. However, as the businessman was about to hand him back the cheque and share his success story, a nurse came running up and grabbed the old man. "I'm so glad I caught him" she cried. "I hope he hasn't been bothering you much. He always escapes from the mental hospital and tells people that he is Warren Buffet". Saying this, she took the old man away.

The surprised man just stood there, stunned! All year long, he had been dealing thinking that he had half a million dollars behind him to back him up in an emergency - in reality, he did not...

➤     Life Lesson: It is not the money, real or imagined that turns our life around. It is our self-worth, attitude and self-confidence that gives us the power to achieve anything and everything that we want.

https://www.mouthshut.com/UrbanHermits/reviews

Sunday 4 March 2018

Truth can set you Free!

Life Lesson Moral Story Tale Fable Truth Truthful Free Lives Simple Easy Light Challenging Deceit Deception Lies Falsehood George Orwell Quote Quotaion Saying Revolution Powerful Past Future Empress Children Competition Succeed Palace Seed Care Grow Beautiful Colorful Vibrant Flowers Smile Just Wise
Truth can set you Free!
Tags: Life Lesson Moral Story Tale Fable Truth Truthful Free Lives Simple Easy Light Challenging Deceit Deception Lies Falsehood George Orwell Quote Quotation Saying Revolution Powerful Past Future Empress Children Competition Succeed Palace Seed Care Grow Beautiful Colorful Vibrant Flowers Smile Just Wise

Often truth is under-rated. One does not perhaps realise how being truthful can make our lives simpler, easier and lighter. However, given the world we are living in today, it may not be always easy to speak the truth. It can definitely be challenging! As George Orwell said aptly, “In times of universal deceit, telling the truth is a revolutionary act”. Yet we must remember that truth is powerful and it prevails. If you tell the truth, it becomes a part of your past. If you lie, it becomes a part of your future!

Here is an interesting short story on truth.



An empress with no children decided to hold a competition to determine who would succeed her when she died. She summoned all the children in the city to her palace and gave each one a seed. "Plant this seed, care for it, and in one year bring back the flower that grows from it. Whoever brings me the most beautiful flower will be the next empress."

One young girl planted her seed in a pot and watered it every day, but nothing grew. At the end of the year she was devastated, but on the day set for inspection of the flowers she picked up her pot and carried it to the palace.

All the other children brought colorful, vibrant flowers, but the empress only glanced at them. She walked straight to the young girl and smiled. "All the seeds I gave you had been boiled and were dead. Only you were honest enough to bring back the original seed I gave you. You will be a just and wise empress."

➤     Life Lesson: Always tell the truth, even when it seems easier not to. That way, you don't have to remember what you said. Telling a lie requires weaving a fiction and leads you into a maze of multiplying falsehoods and forgetting the details of your original lie. You essentially trap yourself!

https://www.mouthshut.com/UrbanHermits/reviews

The Genie, A Magical Lamp, 3 Employees & Wishes

Life Lessons Moral Story Comedy Humour Funny Laughter Boss Managers Management Role Office Workplace Finance Budgeting Supplies Culture Policy Feedback Sales Representative Administration Clerk Activities Home Parent Children Mother Father Family Code Ethics Lunch Genie Magical Lamp Wish Bahamas Hawaii Speedboat Beach Masseuse Pina Coladas Love Enjoy
A Genie, A Magical Lamp, 3 Employees & Wishes
Tags: Life Lessons Moral Story Comedy Humour Funny Laughter Boss Managers Management Role Office Workplace Finance Budgeting Supplies Culture Policy Feedback Sales Representative Administration Clerk Activities Home Parent Children Mother Father Family Code Ethics Lunch Genie Magical Lamp Wish Bahamas Hawaii Speedboat Beach Masseuse Pina Coladas Love Enjoy

Quite a few of us would have or are currently working in some managerial role whether at office or at home. Many of us may feel that management activities are specifically for the workplace. Interestingly, that is not necessarily true. For example, parents play the role of managers at home with their children as they grow up. This is the glue that gives a code of ethics for children to live by when they are grown up. Typically and unarguably, the key pivot in that is the mother with the father coming in next. There are of course cases and situations wherein the pivots alternate but the usual trend is that the mother takes care of domestic managerial responsibilities in various areas like finance, budgeting, supplies, culture, policy, feedback et al.

That said, the more obvious place for managerial roles is the office. While looking up some interesting stories, we came across the below interesting tale. Some of you may be familiar with the story - if not, read on and enjoy! While reading, do remember the popular quote by Milton Berle, "Laughter is an instant vacation".



A group of 3 individuals namely a sales representative, an administration clerk and a manager were walking to lunch. On their way, they came across an exciting find - an antique oil lamp. Initially, it appeared to them, as it apparently looked - an antique oil lamp. Out of curiosity, they rubbed it and were stunned to see a Genie present itself to them. They quickly understood that it was a magical lamp and their find was fantastic.

As is the custom, the Genie which came of the lamp spoke, "You released me! To convey my gratitude, I will give each of you exactly one  wish."

The group was going through an out-of-the-world experience and took a few moments to recover to their current situation. Amongst them, the administration clerk was the first to come to his senses or so it seemed.

He said loudly,"Me first! Me first!. I want to be in the Bahamas, driving a speedboat, without a care in the world." Immediately, she disappeared in a puff of smoke probably gone to the Bahamas to have a wonderful time!

The Sales representative though outdone by the administration clerk quickly recovered his marbles and spoke out, "Me next! Me next! "I want to be in Hawaii, relaxing on the beach with my personal masseuse, an endless supply of Pina Coladas and the love of my life." As with his colleague, the sales representative disappeared to Hawaii to enjoy his wish.

It was finally the turn of the only remaining person in the group - the manager. The Genie called out to the manager in a high voice, "Alright, now you are up next!"

At this point of time, there was an unexpected twist to the story. The manager asked out for his wish, "I want those two people back in the office after lunch."

➤     Life Lesson: Do not forget your boss! Always let your manager have the first say or you may never get to truly enjoy your wishes...

https://www.mouthshut.com/UrbanHermits/reviews

Friday 2 March 2018

BigBasket - Numero Uno in Online Groceries Shopping!

BigBasket Big Basket Amazon FlipKart Online Offline Retail Food Grocery Groceries Shopping Shop Niche Players Portals Website Stores Products Customers Convenience Affordability Choice Furniture Baby Care Fashion Cosmetics Eyewear Jewellery Auto Accessories Hardware Home Services Wealth Rich Money Price Amount Overheads Homes Needs Channel Chain Potential Opportunity Growth Experience Successful FabMall Aditya Birla Group More Supermarkets Marketplace Market Catalogue Categorised Desktops Laptops Tablets Mobiles Apps Android Apple Operating Systems Fresh Fruits Vegetables Rice Dals Spices Seasonings Packaged Beverages Personal Care Meats Brand Cater Choices Network Advantage Traffic Commuting Parking Troubles Purchasing Browsing Order Value Instant Special Offers Discounts Cashback Coupons Savings Fuel Refer Earn Family Friends Gift Cards Search Cart Design Lists Secured Leakage Confidential Information Payments Credit Debit Cards Net Banking Wallets Sodexho Cash on Delivery COD Fast Flexible Doorstep Delivery Schedules Issues Perishable Guarantee Reimburse Quality Return Refund Replacement Queries Complaints Toll Number Email Messaging Social Media Facebook Twitter InstaGram Google+ FAQs Infestation Policy Escalation Agents
BigBasket - Numero Uno in Online Groceries Shopping!
Tags: BigBasket Big Basket Amazon FlipKart Online Offline Retail Food Grocery Groceries Shopping Shop Niche Players Portals Website Stores Products Customers Convenience Affordability Choice Furniture Baby Care Fashion Cosmetics Eyewear Jewellery Auto Accessories Hardware Home Services Wealth Rich Money Price Amount Overheads Homes Needs Channel Chain Potential Opportunity Growth Experience Successful FabMall Aditya Birla Group More Supermarkets Marketplace Market Catalogue Categorised Desktops Laptops Tablets Mobiles Apps Android Apple Operating Systems Fresh Fruits Vegetables Rice Dals Spices Seasonings Packaged Beverages Personal Care Meats Brand Cater Choices Network Advantage Traffic Commuting Parking Troubles Purchasing Browsing Order Value Instant Special Offers Discounts Cashback Coupons Savings Fuel Refer Earn Family Friends Gift Cards Search Cart Design Lists Secured Leakage Confidential Information Payments Credit Debit Cards Net Banking Wallets Sodexho Cash on Delivery COD Fast Flexible Doorstep Delivery Schedules Issues Perishable Guarantee Reimburse Quality Return Refund Replacement Queries Complaints Toll Number Email Messaging Social Media Facebook Twitter InstaGram Google+ FAQs Infestation Policy Escalation Agents

In the world of online shopping, niche players and portals are growing progressively and making a mark for themselves by enabling customer convenience, affordability and choice. Apart from general online portals like Amazon and FlipKart, today we have niche players that cover furniture, baby care products, fashion, cosmetics, eyewear, jewellery, auto accessories, hardware and home services. These vertical portals are just a sample of the endless list of niche players in online shopping. One of the key segments is online grocery shopping. Typically, the general population spends a good amount of time in shopping for groceries on a monthly basis, if not weekly. As part of the process, they expend lot of time and effort in procuring their regular groceries for their homes by shopping at brick and mortar stores. Clearly, groceries from physical stores cost more for a variety of reasons including fixed overheads like establishment rent and staff costs.

Fortunately, for customers, the whole world of online shopping has transformed the shopping landscape. This is particularly true where niche or specific needs of customers are concerned like groceries. One of the key specialised players in the online segment for online groceries is www.BigBasket.com. Big Basket (Innovative Retail Concepts PVT. LTD.) is the largest player in the food and online groceries channel in the country. It was established in the October 2011 by its co-founders Abhinay Choudhari, Hari Menon, Vipul Parekh and VS Sudhakar. The portal has expanded exponentially since its inception in the online grocery space. And it has barely scratched the potential opportunity in the segment with a huge quantum of growth available to be tapped.

The portal has been wonderful to customers and it has proven itself consistently. Here are key facets of BigBasket.
  1. BigBasket is backed by well experienced and trusted founders namely Abhinay Choudhari, Hari Menon, Vipul Parekh and VS Sudhakar who carry a wealth of experience in the grocery segment. They earlier managed the successful physical retail chain FabMall (a chain of grocery supermarkets) which was sold to the Aditya Birla Group and now captioned as More.
  2. The website is quite well organised and categorised with a user friendly interface for customers making it absolutely a delight to shop online for groceries. The process of selection of products on the site is quite intuitive and customer friendly.
  3. Customers can shop either on desktops / laptops or go in for mobile apps. The website offers apps for both Android and Apple Operating Systems.
  4. The portal incorporates a wide range of food and grocery products for homes and is factually a one stop shop for customers. It has a spread of over 18,000 products in its catalogue and covers everything that customers look out for from fresh Fruits and Vegetables, Rice and Dals, Spices and Seasonings to Packaged products, Beverages, Personal care products and Meats (to name a few).
  5. The portal has a rich variety of branded products mixed with in-house products to cater to the choices of customers.
  6. While it is not available all over the country, yet it covers the top cities in the country with a network of over 30 locations.
  7. The biggest advantage for customers of shopping on BigBasket is that they are saved the drudgery of grocery shopping from physical stores. Shopping online is wonderful. It saves time and effort that is often lost in traffic commuting, parking troubles, hopping from shop to another, long payment queues and carrying heavy bags after purchasing groceries needed for homes. BigBasket offers an easy and relaxed way of browsing and shopping for groceries from the comfort of our homes or offices.
  8. Another key factor that weighs in on customers is that BigBasket offers huge discounts on the selected products going all the way up to 20% of order value through instant discounts and cashback. There are a variety of special offers and discount coupons usually available on the website through the year. Also consider the savings on fuel when we commute and buy groceries from physical stores. And of course, as the saying goes, "time is money".
  9. The portal also has a Refer and Earn feature. Through this feature, you can refer family and friends and earn gift amounts to use for your own groceries.
  10. Customers can also purchase Gift Cards on BigBasket for the purpose of gifting a BigBasket Gift Card to their near and dear ones.
  11. If you are unsure where to find the products you are looking for on the website, then you can use the Search feature with generic name of the product. That will pull out all the branded and unbranded names for the product.
  12. The Shopping Cart of the portal is designed with the customer in mind. Customers can prepare their grocery lists or add to shopping cart in advance and check out whenever they are comfortable.
  13. The website is a highly secured website and ensures that there is no leakage of confidential customer information.
  14. Customers have the option of completing payments for their orders through multiple channels such as Credit Cards, Debit Cards, Net Banking, Wallets, Sodexho and Cash on Delivery (COD).
  15. The company offers fast and flexible delivery schedules to customers with doorstep delivery. We can choose the date and time that we need delivery of our selected products. This includes same day delivery as well and ensures that there are no issues with perishable products. 
  16. The delivery cost is very low at Rs.20/- per order and is almost not noticeable.
  17. The portal offers on-time guarantee of delivery of products. On rare occasions when delivery is delayed beyond the selected timelines, customers are reimbursed  certain amount of their order.
  18. BigBasket is particular about quality of products. In the event that there are issues of quality, customers can return the products either for replacement or refund with no questions asked.
  19. Customers can raise their queries or complaints, as the case may be, through a variety of channels like calling their toll number, sending an email or messaging on social media (Facebook, Twitter, InstaGram & Google+). Alternatively, the portal has a comprehensive FAQs section for the benefit of customers who are not well versed with online shopping of groceries.

Overall, BigBasket is an excellent portal that is a blessing for customers. From our own experience, it has saved us lot of time, effort and cost. We have mostly done away going to physical stores for our groceries. Of course, there are still times when we need to visit brick and mortar stores but that considerably come down without any compromise to our convenience and comfort. If anything, BigBasket has made our lives that much more easier.

However, there are times when there are clear quality issues with some of the products like Dals wherein sometimes infestation has been observed. Further, with some packaged items, we have noticed that they are delivered close to Best Use Date or Expired. The quality of vegetables and fruits has come down too. That is the reason we still do visit physical stores as and when required. To give credit to BigBasket, they do have a No Questions Asked Return Policy. Their delivery timelines are typically maintained. On rare occasions when there is delay, they reimburse certain set amounts to the customer.

One area where BigBasket clearly can use improvement is their escalation matrix which seems to go nowhere despite customers asking repeatedly for escalation. Their agents while fine with the typical issues are like robots when it comes to discretion or escalation and go by a set script which tires out customers. Perhaps, you can not have it all!

Thursday 1 March 2018

FirstCry - Online Retailer for Baby Products!

The trend of online shopping is increasing by leaps and bounds. It is perfect for people who wish to save time and effort from traffic jams, parking troubles and hopping from shop to shop to find the right products. However, generic online shops are still not of much help when you are looking for specific products like baby care. That is when a niche portal for children like www.FirstCry.com comes in quite handy! FirstCry is a joint venture with the well known Mahindra Group. It is a niche retailer for all manner of products catering to kids. It has a huge collection of products for children of various ages. Further, it houses numerous international brands that are highly reputed. That is not all - its pricing is unique and affordable. The portal sources products from international and domestic merchants and makes them available to its customers through its website. Some of these brands include Carter's, Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Barbie, Gerber, Fisher Price and Mee Mee.
FirstCry - Online Retailer for Baby Products!
TagsFirstCry Mahindra Group Venture Reputed Reputation Credible Niche Online Offline Portal Platform Segment Network Section Website Market Marketplace Retailer Stores Shops Shopping Enroll Registering Merchants Enterpreneurs Franchisee Customers Parent Baby Children Kids Care Ages Blog Parenting Guide Products Choices Price Pricing Purchases Order Placement Categorised Web Listings Pictures Zoom Domestic International Brands Collection Carter's Mattel Ben10 Pigeon Funskool Hotwheels Nuby Farlin Medela Pampers Disney Barbie Gerber Fisher Price Mee Mee Priority Vehicle Commuting Congested Jammed Traffic Parking Wastage Worries Anxiety Tension Competitors Attractive Offers Discounts Coupon Codes Loyalty Cash Facility Bookmark Wish List Search Tracking Free Shipping Quick Deliveries Secure Safeguard Data Information Payment Options Credit Debit Cards Net Banking Cash on Delivery COD PayTM Wallet PayPal UPI EMI Visa MasterCard Maestro Diners Club RuPay Wealth Channels Social Media Facebook Youtube Twitter Google+ Email Call Phone Contact Centre FAQs Queries Complaints Issues Resolve Opportunities Service Return Refund Policy

These days, the trend of online shopping is increasing by leaps and bounds. For those of us who value our time and effort, online shopping is just wonderful. Clearly, shopping online saves a lot of time that is otherwise spent on commuting through congested and jammed traffic - not to mention the wastage of effort hopping brick and mortar stores to find the products that we need. However, despite all this, it is not easy to find niche products through general online shops. This is particularly true if you are a parent and are looking for baby products. You can't afford the time and effort searching physical stores when your first priority is taking care of your children. And remember those parking worries for your vehicle! In such case, a niche portal for children like www.FirstCry.com comes in quite handy and convenient!

  1. FirstCry is a joint venture with the well known Mahindra Group. 
  2. It is a niche retailer and has a huge collection of products catering to kids of various ages. 
  3. For the convenience of the customer, the portal has an app as well for both Android and Apple Operating Systems. 
  4. The website sources products from reputed international and domestic merchants and makes them available to its customers. These include brands include Carter's, Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Barbie, Gerber, Fisher Price and Mee Mee.
  5. The portal offers pricing that is unique and quite reasonable. There are regular regular offers, discounts, coupon codes and card discounts on its website which makes prices quite attractive to customers. Additionally, if you are a new customer registering yourself, then you get certain special offers and coupon codes too. 
  6. Further, for selective products, you get to earn loyalty cash for any purchases that you make which can be used to offset price of your future purchases. 
  7. The products of the website are systematically arranged and categorised so that it is easier for customers to browse the portal. 
  8. The web listings are propped up with product pictures and are fitted with a zoom feature. The listings are also detailed making it easy for the customer to make his choices. 
  9. For those customers who know exactly what they are looking for, there is a Search feature to locate the products directly. 
  10. One another feature of FirstCry is that you can have the products gift wrapped at the time of order placement if you wish to gift certain products to your near and dear. 
  11. Unlike many of its competitors in the online and offline market, FirstCry is special since it has a presence not only in the online segment but also in the offline space. It has a network of brick and mortar stores spread across the country allowing customers a 'touch and feel' shopping. 
  12. The portal offers free shipping and quick deliveries across the country though there are occasions when there are delays. 
  13. As with any shopping portal, there is a tracking feature for customers to know where exactly their products are at any given point of time.
  14. In case you are looking to purchase selected items at a future date, then you have the facility to bookmark or wish list your choices. 
  15. Shopping online on its website is also a seamless experience. It facilitates multiple payment options to suit different classes of customers like Credit Cards, Debit Cards, Net Banking, Cash on Delivery (COD), PayTM, Wallet, PayPal and UPI. EMI facility is also provided. Further, it supports multiple type of cards like Visa, MasterCard, Maestro, Diners Club and RuPay.
  16. For any online portal to be credible, it needs to be secure. FirstCry is just that - it is equipped with high levels of security to safeguard customer data and payment information. 
  17. FirstCry also has a FirstCry blog and 'FirstCry Parenting' guide wherein there is a wealth of information for parents to care better for their children. 
  18. Even with the best of online shopping portals, there are times when there are issues with the products. That said, for those rare occasions, FirstCry has an effective return and refund policy. 
  19. The portal is also equipped with prompt customer service to address any queries or complaints that customers may address to it. You can email or call the Contact Centre of FirstCry so that your issues can be effectively addressed. 
  20. The website also has a good presence on Social Media like Facebook, Youtube, Twitter and Google+ which can also be used as channels for customers to raise their queries or complaints. You can also prefer to look at their FAQs section which could potentially resolve most of your queries. 
  21. Given that FirstCry is a marketplace, it provides opportunities to entrepreneurs to enroll on their platform or opt for becoming their franchisee.
From our own personal experience, the FirstCry portal is an excellent marketplace for baby care products. We have made purchases on it for our personal requirements and they have essentially turned out well. The pricing complemented by the discounts has been quite competitive vis-a-vis both online and offline competitors. It has an effective return and refund policy when customers are not happy with the products.

However, it must be noted that there are times when the prices of the products are falsely printed at higher cost and then a discount is offered thus misleading the customer to think he is getting a great deal (when that is not the case)! Once in our experience, we purchased a school bag from FirstCry around Rs.900/- post discounts which appeared to look considerable. Strangely, when we received it, we found a DMart label on it wherein the MRP was below Rs.700/-. This indicates lack of scruples in inflating prices, misrepresenting information and then misleading the customer. That is not a good approach to follow.